Fruits n Fluff Website
Story-driven brand site built to transition into catering.
Direction
A story-led homepage designed to make the shift clear: organic cakes first, then full catering. Built to feel handcrafted, premium, and memorable.
What we focused on
Storytelling homepage flow instead of template sections
Clear transition from sweet to savory positioning
Typography-led tone with premium restraint
What we delivered
Website design direction and system
Homepage story structure
Core page foundation for SEO expansion
Outcome
A strong foundation that will carry the brand long-term once shipped.
Proof
Not screenshots. Evidence of decisions, across web and mobile.
Next
If you want a presence that doesn’t blend in,
we should build it properly.
Launch, then extend with authority pages and proof blocks based on real content.